Organic traffic converts in a great manner, that we all know. What is particularly not known is how to increase the organic traffic a blog gets so that better conversions can be obtained. With better conversions, comes a higher click through rate and quite an impressive ROI. In non technical terms, if you’ve got quite an impressive amount of organic traffic, you should naturally be smiling to the bank (if you know what you’re doing).
What Organic Traffic Is And While It Is Special
Organic traffic refers to the traffic that your site gets from search engines like Google via entering selected keywords that match the particular keywords your site (or post is already optimized for). This is quite a basic definition because by extension, ‘organic’ covers all other sources of traffic that land on your site without any outward effort from your end apart from optimization.
Organic traffic is also special because it’s basically free! Why other sources of traffic may be very expensive, organic traffic comes to a blog free of charge and without any effort on the part of the blog admin apart from optimization!
Another great feature of organic traffic is that it is highly targeted. Almost every visitor that lands on your blog in an organic fashion is already looking for information and is indeed thirsty for knowledge…knowledge which you could monetize and solve some pressing needs if you know your way around the business. Doen’t that sound great?
5 EASY WAYS TO INCREASE YOUR BLOG’S ORGANIC TRAFFIC
Write Naturally, But Smartly
Google (and the plethora of search engines) love bloggers and content producers who write for their readers and not search engines. In other words, bloggers who return content that flows in a natural, conversarial manner are generally preferred and all other things being equal, rank higher in search results.
However, in your quest to attract search engines, don’t just write anything that comes to your head. While keyword stuffing do not work again, the strategic use of keywords is still very important and vital. To win the race of organic rankings, always make sure your keyword is contained in your posts’ permalink, in the image title (and alt text), in the first paragraph (preferably, first line) of your blog entry and also contained in the very last paragraph. This cannot amount to keyword stuffing and it’s proper use can work wonders!
Use Your Images Wisely
To increase your blog’s organic traffic, you must take image SEO serious. Image SEO involves positioning images in such a way that they are very visible to search engine crawlers. This position is often in the upper quadrant of your blog post entry.
Crafting your image’s title and tag to suite your keywords is also a very great idea. Aside these tips, its a great idea to have the image you are using actually depict what your blog entry or site is talking about. Nothing annoys more than having a shovel as a featured image for a post that is talking about money: what’s the correlation?
Great Length May Be A Fantastic Idea
Search engine bots are programmed to see posts with fantastic length, nice photos and links (both internal and external) as entries that are the best and actually worth readers’ time. While this may not necessarily be true, bloggers that write long, detailed posts are often favored by sarch engines and always wind up getting tons of free, targeted, organic traffic!
It won’t be a bad idea if you start writing long, detailed posts that contain pictures. What do you think?
Sitemaps Work Wonders
Sitemaps are like maps that tell search engines exactly what you have on your blog and how best it these bots can index it. In ordinary parlance, what Sitemaps achieve is simply creating a ‘map’ of your blog and then giving that map to search engine bots when they come around to index your site. You must agree with me that merely granting a visitor access to a mansion may actually prove suicidal especially if that visitor has no idea what is in that mansion of what doors lead to which room, etc.
Having a nice Sitemap not only ensures that your blog is indexed faster, it also means that each subsequent post you post gets noticed and indexed faster than a site of same quality without a Sitemap…you must agree with me that a soldier with a map will move faster than one without. Don’t you?
You can download an XML plugin for your WordPress site HERE
Your Writing May Be The Problem
When you write in a clumsy manner with long posts and no paragraphs, you give search bots extra work and they automatically assume that you’re a hell of a spammer (or at best, run a poor quality site). Either way, be sure of poor rankings.
To increase your blog’s organic traffic, always make sure that you write short sentences. These sentences should be well structured and free from grammatical errors. It is also a great idea to use bulleted numbered list, headings and sub-headings where appropriate.
After achieving this feat, organic traffic should naturally never be your challenge again!
Similar Entries You’ll Find Interesting
- DIRECT, REFERRAL OR ORGANIC TRAFFIC: WHICH CONVERTS BETTER?
- DOES THE LENGHT OF A BLOG POST MATTER?
- YOUR BIGGEST BLOGGING BLUNDERS OF 2014 FORETOLD
- 20 RESOURCES TO SUPERCHARGE YOUR BLOG IN 2014
- HOW TO BEST MONETIZE YOUR WEBSITE/BLOG
Comments, Sharing And Best Wishes!
Though this entry is long, I seriously have a feeling I missed out on something very important here. Could you help me figure it out via comments and let your friends join in the noble quest by sharing on your social media accounts?
I wish you a very great day!