Promoting a blog post is something every great blogger is extremely good at. This is so because it is the good and timely promotion of a blog’s posts that make the blogger behind the blog great in the first place.
However, it is not as easy as it seems. Talk is cheap!! Are you going to Google “How to promote a blog post?”
Nope! There won’t be need for that…you’re reading a post to that effect right here.
But this is not the cheap type of talk, beware. So, what are the six classical ways you can promote your new blog post?
HOW TO PROMOTE A BLOG POST
- Comment Like Hell!
Many bloggers I have interacted with thoroughly dislike the idea of blog commenting…they feel it is a waste of time, bandwidth and resource. They ultimately feel that by commenting on someone else blog, they are doing that person a very great favor.
But the truth is that, you’re helping yourself even more than the blogger on whose blog you’re commenting!
The majority of blogs are actually ‘nofollow’ but some actually carry the ‘dofollow’ attribute. This means that commenting on such blogs would pass on some link juice back to your blog. Isn’t that not a great way to build backlinks?
If the blog you’re going to sensibly comment on has the comment luv plugin installed, then you will get a bonus: a link back to your latest blog post! Every one who reads the comment section of that blog would stumble on your comment and may click – and land on your blog!
The best benefit of commenting, however, lies in the relationships that you build as a blogger. As a rule, many bloggers check out the blogs of those who leave regular comments on their blogs. The key here is to leave a sensible comment that would spark the interest of your host blogger.
When you are determined to know how to promote a blog post, this should not be a challenge at all!
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- Go Social!
The social networks have revolutionized the internet…there is no serious person who can deny the impact of social media today. But a simple question: how much of the power of social media do you utilize?
Many bloggers only maintain a Facebook account, Twitter and maybe G +. Those are simply the most famous and most crowded. What other social network do you know? For someone who is desperate on how to promote a blog post, the knowledge of 3 social networks is abysmal!
Okay, let’s list some of the lesser known – (but equally important) social networking sites where your blog would sure get a boost and you’ll never need to Google “how to promote a blog post” again in your life:
- Live Journal
- My Opera
- Tribe and
It is my guess that you’ve no even heard of any of these…no surprise. Promoting a blog post like a pro is sure what takes time, energy and experience. You’ll catch up soon!
Let’s turn our attention to the 3 major social networking sites that you’re using like crazy. How are you using them and how can you improve (in case you’re comfortable within your comfort zone and prefer not to venture out).
It’s sad to see many bloggers using their personal Facebook account for blog promotion. Stop it! There’s something called a Facebook Fan Page. Get it and use it wisely by:
- Encouraging your readers to ‘like’ your page.
- Posting other interesting articles you feel your fans would enjoy.
- Keeping your fans updated and giving them a reason to visit your fan page every day by updating daily.
It would also be a good idea to join any good blogging community on Facebook. The chances of your posts being appreciated are higher that way.
It is amazing the power of a few words…The concept behind this social network is an amazing understanding of the world’s need for less as against more.
Who wants to read volumes again?
To utilize Twitter to maximum benefit, ensure that you promote your posts about four times a day using different formats. That way, your entry is likely to meet an interested eye and would gather a higher CTR.
The secret of being successful on Google Plus is connecting with the right people and sharing content with them that matter.
When many bloggers want to share a post on Google Plus, they simply upload the URL of the post and gbam! expect the whole world to rush to their blogs. That’s where you get it wrong! If you’re intent on learning how to promote a blog post, be sure to write a well meaning introduction and kindly summarize the contents of that link. We’ve got no time remember.
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- Advertize The Post On A Forum
When you craft an excellent post, you must look at the most influential forum in that niche and masterfully, summarize the post there.
The trick of summarizing a successful post in forums is making the summary brief enough to hold the attention of your readers and smart enough to make the forum members want to click on the link to the full article you’ll provide at the end. Now, who says you’ve lost?
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- Make Good Use Of Document/Article Sharing Sites
Article/document sharing sites exist for a simple reason: to facilitate the sharing of documents/articles which your blog undoubtedly qualifies.
The advantage of these sites are that they usually have impressive traffic stats, have a high PR and quite an impressive domain authority. When you publish your latest blog posts unto these sites in a concise and smart way with a link back to your latest post, you do not only get a quick backlink and instant readership, you will definitely get massive organic traffic over the months as such an article will be indexed quickly and rise very fast to the front page in search results for their respective keywords.
Need ideas? Check out:
- Ezinearticles and a host of others.
Leverage these and you’ll never again ask how to promote a blog post!
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- Question And Answer Communities
Answering questions on Q&A Communities is an extremely great way to drive traffic back to your latest blog post! The traffic from these communities may overwhelm your servers! You never know the amount of questions asked everyday on the internet – many of them can be conveniently answered by your post! Check out the Q&A Communities below and see where you fit in:
- Internet Oracle
- The straight Dope and a host of others…
A smarter way of leveraging the Q&A community is by simply browsing them, checking out the hottest questions, crafting a post that sufficiently answers the question and then linking back to the answer provided on the platform.
If you do that, believe me, you’ll never have need of how to promote a blog post in your entire blogging career!
Over To You!
This post has been quite a lengthy one…that does not however mean we’ve done justice to this topic! Do you feel you have a classical way that has been omitted? Let’s hear you in the comments section!
A Last Word!
You’ve sure benefited form this super informative article. One thing only I ask of you: please, share!
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